Before The Elegantista officially launched, I spent several months working out the blog direction. I carefully crafted a plan with a business coach and meticulously coordinated the layout with a graphic designer and web developer. I wanted things to be perfect and for a while, I thought they were.

The day I launched I was so excited, I couldn’t believe how the site turned out, how my site turned out.

A few weeks into it my excitement began to dwindle. I started to second guess the layout; I became super critical of the content, and I kept feeling like I wasn’t promoting the blog well enough of social media.

Comparison is the thief of joy. -Theodore Roosevelt

I began nit-picking over various details of my blog for hours on end. Do I need to change my writing style? Is it too conversational? How often should I post? Do I need to add more flat lays? Should I add bright flashy images or lean towards a chic monochromatic aesthetic? Should… Should… Should… 

I would give myself headaches trying to figure out what I should do next to the blog, what would help me improve it and inevitably increase my audience.

I spent countless hours planning. I would plan until I felt like I finally had it and then I would sit down to write, and it would disappear. I hated everything I was writing. I was convinced that anything that I produced would never be as good as what other, well know, bloggers were creating.

It took a little while for me to realize it, but I had compared my blog so much to other blogs that I was scared to create any content. I was apprehensive about my work. After a couple of weeks (which in the blogging world can feel like a couple of years) I finally sat down and began creating content.

There isn’t one particular format that a blog has to take. It’s all about what fits you and what helps you convey your message. It’s your personal platform to help you authentically connect with other like-minded people.

I’m sure that I’ll continue to be somewhat critical of the content that I produce but I know that I will continue to create content, and is the important thing.

My content may not always be about what’s trending but oddly enough I’m ok with that.

Have you ever let comparison steal your joy? What did you do about it?

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